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"I want to empower women. I want people to be afraid of the women I dress." - Alexander McQueen

Over the years, while working as a writer and a stylist, there were two distinct common phrases I kept hearing that really bothered me:

1. "When I lose weight, I'll invest in a better wardrobe." 


2. "It was cheap (or on sale)." 

These two statements were killing my resolve as one who empowers women by making sure they look and (therefore) feel their best. If I have any advice it is please, for the love of all that is good in the world, your body the way it is right now deserves to be adorned, cherished, respected, and feared for the power it holds. Dressing well will only help you feel more comfortable in the body you are in at this very moment. Life is short. Let's not waste another day feeling bad about ourselves.

The fact that these same women who refused to shop for themselves were so willing to buy something (anything) that was ill-fitting, poorly constructed, and downright unflattering just because of a discount price was alarming. If you are going to buy something on sale, shouldn't it be something that you actually would be proud to own? 

I began spending more time with my clients, shopping personally with them and for them when I traveled. I brought back things that were flattering, personal, and price friendly. Then something wonderful happened, my clients began to feel better about themselves. As their friends and family observed this newfound confidence, the impact of dressing well became undeniable. At the request of my clients, I began to host private, invitation-only shopping events focused on personal styling.

And here we are today. As a mother of two girls, I am proud to empower women in my own small way. It is important for me to show them that uplifting and supporting other women is not an option; it’s a necessity.

-Marla Cartin

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